Before & After, a simple demonstration of what is the basic idea of Cable.Gone
Cable.Gone and Business Today
I have to explain myself quickly, before I lose everybody’s reading attention(even mine), which can these days last about 3 seconds.
Is there a problem ?
Modern marketing and mass consumption have played their role in defining modern business world and even modern society. Huge corporations undertaking the global strategies, have made it oftentimes impossible for local businesses to survive. What we’ve ended up with, are companies who are trying to be seen as “user friendly” as they can, but in reality are distant and they see their customer only as cluster of ones and zeros in market research data. The so-called human factor is rarely seen. Isn’t it great that you can now talk to a useless robot when you want to call a company and solve a problem ?
Our way
Some of you may have already heard of a project called Cable.Gone. It can be found on Kickstarter, and also here, that’s after all what this blog is about. With Cable.Gone project we’re trying to bring something new and interesting a sort of a change. We offer a solution to a real problem which we hope many people will find useful. Cable.Gone wasn’t created just so we can sell couple of them and put a few bucks under our mattresses. Cable.Gone is just a start of new, fresh ideas and ingenious solutions.
Idea
I personally have a vision of a new company which uses more of the fundamental principles of business. Taking the basic idea of a company which exists to solve people’s problems, offer them things and services to make their lives better, and taking it further by always creating the best possible solution. No tricks and no deceptions, just Fair Business. I am not suggesting a war against corporations,I just want to try and see a different approach.
Today and Tomorrow
Right now, we of course need the support of each and everyone of you. Cable.Gone is available on Kickstarter and there are cool rewards for our backers. If you support this project however, you are not supporting just one product, you are supporting the whole new concept of a company, which will offer products to make your life better and more pleasant, a company which you may one day collaborate with.
David Lazar / @davdlazar
